Pegasus: Lessons from a Business to Business Electronic Marketplace's Struggle
نویسنده
چکیده
This paper reports on a 2.5-year case study of the North American utility industry’s effort to create a business-to-business (B2B) electronic marketplace (e-marketplace)--Pegasus. The utilities formed Pegasus in order to improve utility industry procurement practices by better integrating all aspects of the supply chain. The paper discusses the e-marketplace, evolving strategies, technology and challenges. This discussion offers several lessons to those interested in improving industry procurement practices with a B2B e-marketplace. Kew Words: e-marketplace, case study, e-business, success
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